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Herradura offers US real taste of tequila

Shots are the way most Americans drink tequila. Herradura's educational push is out to change that

Competitors unite to convey organic foods' advantage

Press food editor -the longest of long shots, says Maccabee. Coupon books and action kits were also ...

Martha Stewart, thy name is publicity

Maybe all those shots of her in prison garb, the grand runway reception following her release, and ...

Rethinking the Super Bowl spot

first quarter photos should be candid action shots of families having fun. Message here is that McDonald ...

Inside the Mix

There is no question that consumers are more confident than ever that they can call the shots ...

CORPORATE CASE STUDY: Newman's Own serves up a down-home public image

Products associated with Hollywood hot shots, sports stars, and other celebrities regularly come ...

CAMPAIGNS: Product Launch - Nothing's vanilla about Coke effort

the studios with Vanilla Coke for reaction shots. Following the morning media blitz, Coke ...

ANALYSIS: Corporate Case Study - Coca-Cola swallows its pride and sets out new PR goals

hail from outside domestic borders, the company used to dismiss pot shots by the American media. Tuggle ...

 

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