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TV or not TV: Should challenger brands resist the lure of TV advertising?

times on YouTube), so the launch eschewed TV ads in favour of an immersive online game, created by Simon ...

Brand Health Check: The X Factor

Does anyone else have a sense of deja vu? Six months ago, Simon Cowell's absence from the Britain ...

X Factor advertising prices forecast to fall by 'up to 10%'

revenues following this season's departure of star judges Simon Cowell and Cheryl Cole, according to media

Pepsi to feature US 'X Factor' winner in Super Bowl ad

the Fox Network in September. A teaser trailer was released last month, mocking creator Simon Cowell ...

Power 100: 100 to 50

- SYCO MUSIC The exit of Hardy's boss, Simon Cowell, from Britain's Got Talent may have caused the ...

Brand Health Check: Britain's Got Talent

tuning in to see was Simon Cowell. Viewing figures this year - sans Cowell - took a tumble as the ...

We'll Call You - ITV

if they wanted. Mktg: So that's not why Simon Cowell has said that he won't do The X Factor any ...

Profile: Mark Hardy, marketing director for Simon Cowell's SyCo

Mark Hardy oversees marketing for one of the entertainment industry's biggest successes - Simon..., is the first marketing director of Simon Cowell's Syco Music, which he joined from Sony PlayStation ...

Pepsi beats rival to X Factor US sponsorship

Simon Cowell's American version of the show, due to air on Fox in the autumn, has signed a ...

Coke and Pepsi battle it out for X Factor US sponsorship

Coca-Cola and Pepsi are reported to be in a £60m bidding war for sponsorship of Simon Cowell's US

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