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Interactive Works: Living TV - 'Living TV I-ads'

Sky Digital. Recall is defined as the percentage of Sky Digital subscribers who were able to ...

Interactive works: Carlsberg - 'Old Lions'

Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive ads. TV is still the most powerful branding medium and the Carlsberg activity uses interactive TV for what it does best - video and audio. Watch it, don't read it.

Sky 'portfolio' by Sky Creative

Sky has launched a marketing campaign focusing on its portfolio of entertainment and arts channels....The campaign packages Sky Atlantic HD and Sky Living HD alongside Sky 1 HD Sky Arts HD. To ...

Sky 'Sky+ stunt' by WCRS

capabilities of Sky+.

Sky launches campaign for Sky Anytime+

BSkyB has launched a multimedia ad campaign to promote its on-demand service Sky Anytime+, using a...combine the King's Sky Broadband Unlimited service with his Sky+HD box, to which Lancelot replies that he ...

Sky Arts 'street galleries' by Sky Creative

Sky Creative has launched an out-of-home campaign in collaboration with celebrity photographer

Sky enlists Cantona for Sky Sports campaign

Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign...remind "sports fans that Sky remains the only platform which offers all of the action across all five Sky ...

Sky Player brand replaces Sky Anytime

LONDON - Satellite broadcaster Sky is rebranding its on-demand service for PC users as it looks to...With the name of the service changing from Sky Anytime to Sky Player , the company aims to tap ...

Media: Sky launches its My Sky service

Sky has launched its My Sky service, which offers subscribers improved interactive access. It

Sky introduces new characters in Sky+ ad

promote its Sky+ recording service....'America's Next Top Model'. However, it is pointed out that is has been recorded using Sky+. The next ad ...

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