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Trendspotting keeps firms ahead of the pack

ahead of the curve. LTG, which works alongside the firm s Media Connections and social media groups ...

Products and Tools this week

, analyze and measure the importance of different forms of new media. In the social media space ...

Agency recruiting gets more social

The popularity of social media has given agencies new ways to find young talent, while also ...

Tech savvy is becoming a client-service staple

knowledge about interactive technologies. Clients are saying, We want to learn about the new social ...

Risk comes with social media's rewards

Comms pros love social networks' freedom, but potential for controversy can complicate matters

North of the border views

the wane? Rodeck (RBC): Coming from a financial institution, I see social media running up behind ...

Quintiles boosts work force

efforts, and into new and social media. PR team: Quintiles Transnational (Durham, NC) and Capstrat ...

Products and Tools this week

vConnect social media service that allows companies to very rapidly deploy custom branded video services ...

Measurement of PR success gets a personal touch

than ever. Those options are especially useful as agencies increase their outreach to new and social ...

Transparency to drive eco-policies

, brand essence, and, ultimately, its overall public perception. Cynical journalists and social media ...

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