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Brazen to 'bring out the cake' for McVitie's

28 May 2012 | by Hannah Crown

driving product coverage for the cake range, generating social media content and gaining national media ...

Activision poised to bring in The Red Consultancy

25 May 2012 | by Sara Luker

and European co-ordination and will run the company s press office functions, media relations, social ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for...Jaguar is already active in the social media space and in some recent research by iProspect ...

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

2009 and added the digital and social media business last year. Grey was subsequently appointed to ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

. Fleishman-Hillard will also collaborate closely with Expedia s existing creative, media planning and social media ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media...meal. A targeted programme of media relations accompanied the social media campaign. Media targets ...

Why we're loving - Scott Holmes and Tom Rotthenberg

24 May 2012

Star Wars discussion, we created an app that transformed people's existing social media as if happening ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

auto launch, Nissan's revolutionary electric vehicle, Leaf. Consumer interrogation through social media ...

Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

21 May 2012 | by Arif Durrani

and comments via social media, email and websites every day. Supporting the re-launch is an ad ...

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