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'Silver socialisers' embracing social media to engage with brands

More than a quarter of people aged over 55 are using social media to talk to big brands, according...cent of the 55 plus age bracket had used social media for the same purpose. The figure was 32 per ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly important role in media executives' lives.

Youth and social media

their lives are planned via social media and where there is no such thing as going online , more a ...

Brand Barometer: Social media performance of Virgin Money

A look at the performance of Virgin Money in social media over the past four months...sector, Virgin Money has been quick to find its feet in social media. Methodology: The Social ...

The changing values and behaviours of UK shoppers

Shoppers engaging with a supermarket brand on social media are twice as likely to shop there...Wave 2, Social Media Behaviour Index (SMBI) Wave 2, Social Media Behaviour Index (SMBI) found ...

The rise of smartphones and what it means for brands

growth in all these areas in 2012 and beyond. We ve also seen some interesting trends in social ...

Brand Barometer: Social media performance of Converse

A look at the performance of Converse in social media over the past four months...channels. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands ...

'We have to build better brands and we need a different conversation', admits Tesco chief

on multi-channel retailing is being accompanied by a social media push, with Clarke claiming "social ...

IBM study identifies four distinct personalities in digital space

of real-time data via social media. "Future success is dependent upon successfully executing on ...

Being uncomfortable with social media

Half of businesses feel their social media skills are either below their industry average or very...explore how businesses are adopting to the social media age, investing in and getting value from social ...

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