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Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for...Jaguar is already active in the social media space and in some recent research by iProspect ...

Samsung launches social media hub for Olympics activity

18 May 2012 | by Sarah Shearman

The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s ...

Wickes rolls out first social media campaign

18 May 2012 | by Sarah Shearman

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook.... This is the first work Jam has done for Wickes after it was appointed as its social media agency in ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

More than a quarter of people aged over 55 are using social media to talk to big brands, according...cent of the 55 plus age bracket had used social media for the same purpose. The figure was 32 per ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

17 May 2012 | by John Reynolds

Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly important role in media executives' lives.

Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone. These findings are from the latest FTSE100 Social Media Index, a research ...

PPA Conference: Create exclusive content for social media, says Elle chief

09 May 2012 | by John Reynolds

Tweeting from cover shoots featuring celebrities with huge social media followings could be the...using social media in this way, Candy said, is by "not giving any content away". Instead, content ...

Brand Barometer: Social media performance of Audi

09 May 2012 | by Gemma Charles, Public affairs editor, Marketing

A look at the performance of Audi in social media over the past four months...commercial aired on TV in the US, but was discussed around the world via social media. February - The ...

Youth and social media

04 May 2012 | by Sarah Gale

their lives are planned via social media and where there is no such thing as going online , more a ...

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