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LG Mobile launches One Direction competition on Twitter

Cottrell, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...

Innocent tops the Social Brands 100

brands and their use of social media, beating Starbucks into second place....continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...

BA harnesses Facebook to help Brits home for Olympics

), the promotion will be supported with print advertising, banner ads and social media, and will run ...

Are you suffering from a digital eating disorder?

. The results showed consumers are much more emotional sharers on social media, but more logical when ...

NBA gets serious about cracking UK

, there is a basketball hoop. We just need to crystallise that. Using social media is key. We have NBA ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ...

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for...Jaguar is already active in the social media space and in some recent research by iProspect ...

Lufthansa introduces Berlin routes

, Birmingham, student marketing initiatives across the two universities campuses and social media activity ...

The changing face of music tie-ups

social media. Lewis adds that artists are now much more 'savvy' and willing to participate with brands ...

Danone ramps up marketing for Evian and Volvic brands

through social media channels. Evian is currently running a strategic outdoor campaign that targets ...

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