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Danone ramps up marketing for Evian and Volvic brands

through social media channels. Evian is currently running a strategic outdoor campaign that targets ...

Visit Florida in pan-European search for PR support

, providing crisis comms and growing its social media presence. Aiming to promote the state to tour ...

Cadbury Wispa launches £3.5m ad campaign

mountain. The strapline reads, "Wispa, time well mis-spent". The campaign is running across social ...

Futura Foods calls in Brazil PR to promote Greek cheeses

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features ...

Apple cements most valuable brand status as UK's giants slide

riding the wave of emerging markets, it s also utilising technology the internet and social media - to ...

Media360: Printed newspapers have a healthy future says Evening Standard man

." Social media, he pointed out, was "important" to the future of newspapers, despite the likes of Twitter ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

, thanks to social media, retailer power and globalisation. The brand managers that populate her team ...

Think BR: Advertising for the second-screen

enough to drive sustained interaction. Social media check-ins should be included in any second-screen ...

World Cancer Research Fund hires Sarah West for top comms role

best support the policy work the charity is doing as well as looking to develop social media activities ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

executive of Unilever, told us that he sees a time when social media will be more effective for brand ...

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