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From 1930s 'Brand Man' to today: the evolution of the brand manager

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ...

Nike marketing boss attacks 'institutionally analogue' businesses

: When you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Unilever tops 2012 Marketing Society Awards nominations

Social media marketing ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever ...

AdConnection challenges media owners to make five minute 'innovation' pitch

on the 9 March. Details of the winning idea will be highlighted via AdConnection social media ...

SAS moves into real-time bidding arena

has not been disclosed. In 2010 SAS launched a social media data analysis tool as an on-demand ...

Social Brands: How to be social

social media. John Owens reports on proceedings....The world of social media is evolving at a startling pace. To explore this ever-changing landscape ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

of social media Poke London, the feed Rabbit, talk to Gatwick SapientNitro, sneakerpedia ...

'Super Reed' entry wins Reed.co.uk ad contest

online for the winner, prompted by a pre-roll digital video ad and social media push. The winners were ...

Adobe swoops on Efficient Frontier

and social media, including Facebook ad-buying and brand-presence management, monitoring and ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

Recruitment, says that while there is a lot of noise about recruitment on social media, good recruitment ...

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