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Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

brands and their use of social media, beating Starbucks into second place....continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

marketing push at the start of the year with a TV ad and social media campaign to get couples "in-sync ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

riding the wave of emerging markets, it s also utilising technology the internet and social media - to ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

of fantastic social media content that will really get people talking." The Milk Marketing ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

budget happens to be online globally, and that's a good model. Magnum uses a lot of social media as it ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

strategy, creative development, social media optimisation and community management for all brands across ...

Brand Manager of the Week: Lucy Green

02 May 2012

marketing trend is dominating your job at the moment? Social media. We're working hard to understand how ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Social media marketing ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

The proliferation of social media has offered marketers an unprecedented opportunity to become ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

Q&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the...Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ...

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