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NBA gets serious about cracking UK

, there is a basketball hoop. We just need to crystallise that. Using social media is key. We have NBA ...

The changing face of music tie-ups

social media. Lewis adds that artists are now much more 'savvy' and willing to participate with brands ...

Apple cements most valuable brand status as UK's giants slide

riding the wave of emerging markets, it s also utilising technology the internet and social media - to ...

Think BR: In whom we trust

? The web, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are ...

Consumer: Lego builds brand quality at St Pancras

progress of the tree was updated daily on Lego's Facebook page. Place PR led a social media campaign for ...

The truth about lying on your CV

danger of 'embellishing' credentials as social media transforms recruitment...references as part of the standard due diligence process. Social media has transformed this approach ...

Procter & Gamble consolidates Pampers European and UK comms

. Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...

Helen Edwards: Get personal with your brand

, lippy in hand, to add to your virtual conversations in social media. Rites of passage Most ...

iLuv calls on Clarion Communications to spread word in UK

awareness of iLuv. This will involve a programme of events, product placement and social media support ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

budget happens to be online globally, and that's a good model. Magnum uses a lot of social media as it ...

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