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Wal-Mart set to woo 'Twilight' fans

different audiences, added O'Brien. And, certainly social media platforms have played a very important ...

Whirlpool awards brand portfolio to Peppercom

a spokesperson for the Amana brand and will be part of its continued social media outreach, she ...

Reebok opens pop-up on Bowery

division. In general, Stegmaier said Reebok's future plans include a focus on grassroots PR, social ...

J&J restructures its public affairs, corp comms' leadership

working with the finance and IR functions and social media; Odenthal, the office of strategy and growth ...

Remington seeks brand boost, taps Clarke/EMA

target both national and regional media outlets, in addition to social media, by tying products into how ...

Wicked Fashions increases efforts for back-to-school

It is employing social media, viral, and traditional methods, including Web campaigns ...

Auto industry promotes consumer responsibility

, GM is adding campaign messaging to its 100th Anniversary social media activities. EcoDriving has ...

Public sector/education: bringing science to the masses

carried at least one of the five key messages. Online and social media coverage accounted for 35 per cent ...

Campaigns with style

social media. Through its site, VSPink.com, consumers have the opportunity to opt into mobile ...

Home Depot launches social-media initiative

ATLANTA: The Home Depot has unveiled its first-ever social media campaign to drive gift card sales

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