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Veterans group takes to Twitter for campaign

weekend. This is the organization's first major social media initiative. It includes a group on Facebook ...

EBay uses Twitter to live blog from its analyst day

In preparation, the company created new social media guidelines for reporting material information ...

WE releases 'Twendz' for Twitter monitoring

company's Social Media Dashboard monitors topics on the microblogging service, along with other new ...

Survey shows optimism for social media, digital in 2009

an average growth rate of 4%, down from 10% the year before. Social media and digital content ...

IRobot taps Fleishman for six-figure AOR account

government divisions, with a specific goal of including more online and social media. Fleishman's Boston ...

Study finds social media equally influential to conventional outlets

NEW YORK: Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a new study by Hill & Knowlton.

Online investment still lacks measurement, surveys find

must get more embedded in the online world to track social media activity. The biggest ...

Virgin Mobile taps Shift Communications

tasked with maximizing Virgin Mobile's social media opportunities and raising awareness of its post-paid ...

Novell selects PAN as AOR

social media outlets like blogs and Twitter, he added. The agency is already working with Novell to ...

Hewlett-Packard to review firms for social media AOR

already have social media programs that we do in-house," the source said. "But we want to formalize the ...

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