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Apple cements most valuable brand status as UK's giants slide

riding the wave of emerging markets, it s also utilising technology the internet and social media - to ...

Think BR: In whom we trust

? The web, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are ...

Look launches 'Look What I'm Wearing'

press advertisements in IPC s women s brands, and through social media. Julie Lavington, publishing ...

Nike marketing boss attacks 'institutionally analogue' businesses

: When you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Consumer: Sports bra shows some real panache

presence. The social media element of the plan was to encourage journalists and celebrities to tweet ...

Nike marketing boss attacks 'old' approach to social-media

', rather than 'How can I add value to a smartphone, or a new device?'" On the topic of social media ...

Chevrolet Volt sponsors AskMen Innovation Awards

choices with friends across their social media profiles. Mike Goldstein, publisher of AskMen UK, said ...

Brand Barometer: Social media performance of Ann Summers

A look at the performance of Ann Summers in social media over the past four months....significant growth in social media, Ann Summers continues to experience problems with aggressive content ...

Figleaves hires Talk PR for media and consumer drive

strategic objectives for the business, seamlessly integrating a core press office function with social media ...

Unilever tops 2012 Marketing Society Awards nominations

Social media marketing ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever ...

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