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Food & Drink: Take your hat off to Benito's tweet deal

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media...meal. A targeted programme of media relations accompanied the social media campaign. Media targets ...

Apple cements most valuable brand status as UK's giants slide

riding the wave of emerging markets, it s also utilising technology the internet and social media - to ...

Subway out-muscles McDonald's on Facebook

. Subway s social media strategy, which is handled by WCRS, has been built around community management and ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

us. As people engage more with brands through digital and social media, we re confident that ...

Unilever tops 2012 Marketing Society Awards nominations

Social media marketing ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever ...

Iris wins Domino's digital and DM task

million a week in sales through app and mobile transactions. Domino's is also a heavy user of social ...

The truth about youth: Do you know Generation Z?

, including retail, media, entertainment, personal care, telecoms, social media and charitable sectors. 'We ...

Domino's readies social media 'reverse auctions'

Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign...471,000 Facebook fans and its 124,000 Twitter followers. Domino's has been very active in the social ...

Generation Y: Demanding diners who expect healthy eats and good value

Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social...all this means for brands, we should first look at the best way to target them: social media. Our ...

Domino's Pizza calls digital and direct marketing review

marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...

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