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From 1930s 'Brand Man' to today: the evolution of the brand manager

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ...

Apple cements most valuable brand status as UK's giants slide

riding the wave of emerging markets, it s also utilising technology the internet and social media - to ...

Nike marketing boss attacks 'institutionally analogue' businesses

: When you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Nike marketing boss attacks 'old' approach to social-media

', rather than 'How can I add value to a smartphone, or a new device?'" On the topic of social media ...

Editor's Comment: Brands face a tough social-media choice

they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social ...

Unilever tops 2012 Marketing Society Awards nominations

Social media marketing ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever ...

Consumer: Land Rover evokes interest in young

display these on the campaign website Helloevoque.com and social media. The technology was also used to ...

'Aggressive marketing' played role in summer riots, says panel

it can legislate to change it." Social media and Blackberry Messenger, the secure messaging ...

Government alcohol strategy comes under fire from advertisers

ASA powers to online and social media and work with industry to develop a scheme to verify people ...

Advertisers debate agency payments at ISBA Conference

Advertising's role in society, issues surrounding data privacy, the impact of social media and a

 

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