Video iPod whets marketers’ appetites for new opportunities
17 Nov 2005 | by Keith O'Brien
iAudio, Creative Zen, Archos, and Sony. But a trendsetter is a trendsetter, regardless of when it enters ...
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Search results for "Sony"
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Jobs | Agency Showcase | Ad creativeSony remains resolute amid criticism of graffiti-aided PSP launch
05 Jan 2006 | by Andrew Gordon
FOSTER CITY, CA: Sony Computer Entertainment America is finding that art is in the eye of the...To promote the PlayStation Portable (PSP), Sony recently launched a multi-faceted marketing ...
Buzz marketers retort as craft's legality is analyzed
21 Oct 2005 | by Andrew Gordon
, executive director of Commercial Alert, cited Sony Ericsson's 2002 camera phone campaign, in which it paid ...
Sony faces fallout from faux reviews
11 Jun 2001 | by ROBIN LONDNER
Newsweek expose. Since last July, the unnamed staffer at Columbia, which is owned by Sony Pictures ...
NEWS BRIEFS
08 May 2000 | by CLAIRE ATKINSON
Evans at (516) 377-6146. CULVER CITY, CA: Sony Pictures Entertainment has promoted Jerry ...
Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore
29 May 1998 | by KIERAN MOORE
brand with size or market leadership. Say brand and the response is likely to be Coca-Cola, Sony ...
TBWA Simons Palmer appoints MacLaurin
09 May 1997 | by JEMIMAH BAILEY
. Clients include Nike, Sony PlayStation, Nissan, Wonderbra and Chivas Regal. One of MacLaurin s ...
