Preparing for a new world of marketing
11 Jun 2007 | by Michael Bush
they provide for marketers. Walt Disney scored the highest with 53% rating it very stimulating. Sony ...
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Search results for "Sony"
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Jobs | Agency Showcase | Ad creativeSony launches consumer blog
19 Jul 2007 | by Randi Schmelzer
, Sony Electronics last week launched its first consumer-oriented blog at Sony.com/electronicsblog...., Sony Electronics SVP of corporate communications. One way to be relevant to that audience is to ...
Second Life issues mirror 'first life'
19 Feb 2007 | by Peter Hirsch
real money for commercial real estate in Second Life? If Sony BMG hosts a Second Life Audioslave ...
The new crisis landscape
16 Feb 2007 | by Hamilton Nolan
When Sony found itself in crisis mode last year, it was hardly a simple textbook case. Dell, one ...
Who to watch
08 Jan 2007
company that needed a good run had a worse year than AOL- Sony included. AOL must get a clear vision ...
Book of lists 2006
18 Dec 2006
. 3 Sony It hasn't always been profitable, but Sony has beaten financial expectations for four ...
Apple incident mirrors recent Dell recall
24 Aug 2006 | by Celeste Altus
Thursday announced it is recalling 1.1 million of the same type of Sony battery packs used in it Apple...afternoon. Sony issued a statement to media who requested it about the steps it was taking in the recall ...
Sony's latest PSP ads play a risky game
12 Jul 2006 | by Hamilton Nolan
Sony Corporation has adopted a syllogism for its advertising campaign for the PSP, a handheld...their art form. But Sony's "risky is cool, huh huh" mindset really hit its peak in the Netherlands ...
Critics blast Apple for ignoring iPod problems
09 Feb 2006 | by Andrew Gordon
Rubin, pointing out that Sony Electronics faced similar complaints with the Walkman, but didn't see any ...
Sony remains resolute amid criticism of graffiti-aided PSP launch
05 Jan 2006 | by Andrew Gordon
FOSTER CITY, CA: Sony Computer Entertainment America is finding that art is in the eye of the...To promote the PlayStation Portable (PSP), Sony recently launched a multi-faceted marketing ...
