Lyric Jeans wants all to sing the praises of its new brand
14 Dec 2006 | by Lisa LaMotta
Christmas. Lyric Culture also formed partnerships with Warner Chappell, Universal Music, EMI, Sony, BMG ...
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Search results for "Sony"
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Jobs | Agency Showcase | Ad creativeStaffers' unique talents can help a firm stand out
11 May 2007 | by Danielle Lipp
Electronics Show in Las Vegas, BHI was charged with crafting an initiative for client Sony Creative Software ...
Late night video-game launches cost too much
30 Nov 2006
combat sport. While responsibility for human behavior does not fall to Sony Computer, video game ...
E3 changes may alter smaller companies' plans
03 Aug 2006 | by Celeste Altus
developers such as Stardock and CD Projekt. He said companies – small relative to Sony and Microsoft ...
Sony's latest PSP ads play a risky game
12 Jul 2006 | by Hamilton Nolan
Sony Corporation has adopted a syllogism for its advertising campaign for the PSP, a handheld...their art form. But Sony's "risky is cool, huh huh" mindset really hit its peak in the Netherlands ...
What goes online
26 May 2006 | by Keith O'Brien
base-driving event at which Microsoft, Nintendo, and Sony all released new video game console products or ...
Launches must be products of creativity
22 May 2006 | by Lisa LaMotta
people's attention." Tried-and-true PR methods may still be effective for products like Sony ...
Brand empowerment is Cohen's Cornerstone
27 Mar 2006 | by Keith O'Brien
1995-1997 Head of alternative promotion and marketing, Sony 1990-1995 From assistant to head of ...
GDC offers breeding ground for video game trends, hype
20 Mar 2006 | by Lisa LaMotta
gaming universe. Phil Harrison, president of Sony Computer Entertainment Worldwide Studios, is set to ...
Samsung searching for agency to rep four divisions
09 Mar 2006 | by Andrew Gordon
electronics stalwart Sony. Over the past few years, Samsung has posted the strongest gain in value of any ...
