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Reality check - March 2012

2 Sony Xperia 0.94 junior chef' rice fusion' mind of ...

Private View: Dave Dye and Trevor Ray Hart

With work from HTC, Walkers, Lastminute.com, Tesco, Sony and Greene King....solution. McCann and Sony . Slick-looking product demo with a voiceover? Wrong! Little boys imagine how ...

Why We're Loving ... Mark Gustafson, animation director, LAIKA

WHY: Gustafson is the animation director on the latest global spot for Sony's Xperia smartphones....us in new directions. One of the principal challenges with the Sony Xperia spot was bringing a touch ...

Private View: Nils Leonard and Hamish Pringle

a few tubes. After shrugging off the obvious Sony lift, I'm happy to say the "summer like no ...

Brand barometer: NSPCC viral campaign reviewed

, Sony Xperia and Pepsi Max..., in this case, walking in on your parents in flagrante. Sony Xperia: Made of Imagination Sony ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

All time: 142,956 shares 10. Sony Xperia 'made of ...

Sony 'mind of a child' by McCann Worldgroup

for Sony's Xperia smartphones.

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare...Now that Sony's absorption of Ericsson's handset business is complete, it is capitalising on its ...

Private View: Mark Roalfe and Annie Lush

13-year-old son, Jack. This new ad for Sony is a remake of its famous and much-awarded "double life ...

PlayStation 'the world is in play' by 180 Amsterdam

Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam

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