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Sony partners Blinkx to expand video content

Sony has partnered with video search engine Blinkx to give users of its internet-enabled home...The Blinkx app for Sony gives users access to Blinkx s index of premium content through its 18 ...

Netflix widens distribution to Sony Entertainment Network

Sony has partnered with Netflix to add the online film-streaming service to its Entertainment...From 24 April, Netflix will be available on Sony Bravia, Blu-ray players, Network Media players ...

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

Sony Europe's sales and marketing teams are entering consultation from today as the company...A Sony spokesperson has confirmed the official 90-day consultation is likely to heavily impact on ...

Walker Media set to pick up Sony Entertainment Television

Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first...includes Sony-branded channels (Sony Entertainment Television and the upcoming Sony Movie Channel) and ...

Radio Academy unveils Sony Awards nominations

commercial categories in this year's revamped Sony Radio Academy Awards....The Sony for Best Promotional/Advertising Campaign will go to one of the following: the Radio ...

Sony Mobile chief Pierre Perron on reviving the brand

Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus at the...at Sony Mobile, sits a Sony-branded watch. During the interview he whips out his timepiece and, with ...

VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron

Pierre Perron, president, North Western Europe, Sony Mobile says the most exciting development in...Perron views "moving at the right pace" as an essential component to Sony Mobile's success in the ...

Sony 'mind of a child' by McCann Worldgroup

for Sony's Xperia smartphones.

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare...Now that Sony's absorption of Ericsson's handset business is complete, it is capitalising on its ...

Sony Mobile readies 'made of imagination' global push

Sony Mobile is launching a global campaign this Saturday with a 60-second spot by feature film...'Fantastic Mr Fox'. Steve Walker, chief marketing officer at Sony Mobile, said: "Xperia smartphones are ...

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