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International DM: The UK abroad

offensive. For example, Sony s PSP White is coming ad, launched last summer, caused concern in some ...

Royal Mail boosts its digital hand with Sony CD solution

Integrated Media (PIM), enables companies to create a bespoke CD - developed in partnership with Sony DADC ...

Creative masterclass on: Generating buzz

iris Digital. MY FAVOURITE CAMPAIGN: SONY ERICSSON UK With the launch of Sony Ericsson's first ...

Data Show Preview: Data showcased

impact of your email strategy" Agnes Gawel, global email marketing manager, Sony Ericsson Weds 22 Nov ...

Home Shopping: E-tail therapy

run-up to Christmas 2004, there was a huge consumer demand for hi-tech gadgets such as iPods and Sony ...

News Focus: Agencies - 20:20 wins big at Cannes

bagged two golds and one silver for its Sony PlayStation 24 campaign.

News Focus: Incentives - Sony launches DM tool that points buyers to net

Sony DADC has released a direct marketing tool aimed at increasing response rates and facilitating...of the two. Sony DADC's technology, Postscribed ID, allows the automatic inscription of unique data ...

Editorial: Technology paves the way

messaging could become a valuable marketing tool (page 4) and how new disc technology from Sony can benefit ...

News Focus: Mobile - Tequila\ and Enpocket link

." TEQUILA\Worldwide has 48 offices in 34 countries. Its clients include Canon, Nissan and Sony. Enpocket has offices ...

E-FULFILMENT: Four steps to e-fulfilment

tested low-risk website management solutions on the market. By way of illustration, take Sony Computer ...

 

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