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Interview: Mirko Parlevliet

. When it comes to Spider-Man, the folks at Sony know what they re doing. PRWeek : What opening would ...

Crackle bows as showcase site for provocative talents

When Sony Pictures Entertainment bought the Grouper online video site in August for $65 million...traffic. Organization: Sony Pictures Entertainment s Crackle (Sausalito, CA) Campaign: Launch of ...

Sony launches consumer blog

, Sony Electronics last week launched its first consumer-oriented blog at Sony.com/electronicsblog...., Sony Electronics SVP of corporate communications. One way to be relevant to that audience is to ...

A fresh perspective

program with a hybrid of online and offline, he adds. Sony Computer Entertainment (SCE), too, found ...

Preparing for a new world of marketing

they provide for marketers. Walt Disney scored the highest with 53% rating it very stimulating. Sony ...

Staffers' unique talents can help a firm stand out

Electronics Show in Las Vegas, BHI was charged with crafting an initiative for client Sony Creative Software ...

2007 ABR: The Jeffrey Group

Clients include Kodak, American Express, British Airways, Sony Ericsson, Getty Images, and FedEx. Among ...

2007 ABR: Ruder Finn

included Napster, Glaceau, and Kanbay. Sony, Novartis, and Pfizer all expanded. Financial performance ...

Interview: Joel Postman

Sony PlayStation s Christmas flog. Those are the obvious mistakes companies can make. But there is a ...

Pride of place

revealing the online travails of such companies as Dell, Sony, and Kryptonite made apparent "why" blogs were ...

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