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Betfair to knock rivals for the first time in campaign

last year, Betfair radically overhauled its sport sponsorship activities by introducing four brand ...

VisitBritain and DCMS in £25m global tourism push

Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over...culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London....with TalkSport and Sport magazine offered us the perfect opportunity to reach a large father-and-son ...

Sport - Lady jockeys put on the ultimate show

A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke.

Sports Relief launches mobile app to drum up support

Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both...The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February ...

Reebok set to relaunch controversial EasyTone shoes range

M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Unilever personal care brands sponsor British Lotus F1 Team

two-year hiatus from the sport. In July last year, the BBC announced it was sharing its live rights to ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

of the summer proves to be a wonderful period of sport and celebration - and not annoyance at a ...

Brand Health Check: Muller

pointed out that Muller had cover-wrapped Sport magazine. Other than a tenuous link to commuters, I ...

Sky to launch pay-as-you-go content for non-subscribers

include sport and entertainment. The as-yet unnamed service will be available across a wide range of ...

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