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Lottery promotes 'genuine' Olympic contribution through ad push

of its support for elite sport would make it stand out from official sponsors. 'The vast majority ...

West Brom replaces Bodog with Zoopla

until the 2014/2015 season. The move marks Zoopla's first major foray into sport sponsorship. The ...

Nivea signs Euro 96 team mates for skincare push

's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

NBA gets serious about cracking UK

minnow in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to ...

Think BR: Making the most of Euro 2012 sponsorship

supporter of sport, particularly football. Again, being a supporter of both the Olympics and the Euros it ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

, the free Sport print magazine and digital out of home. Other outdoor media owners already display ...

Xbox recruits Chelsea stars for Summer of Sport campaign

that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...

More than a million Paralympics tickets go on sale to mark 100-day countdown

Paralympic Games) said that to date, Paralympic athletics had been the biggest-selling sport. Prices begin ...

On the Campaign Couch ... with JB

of what is happening in the worlds of music, cinema, sport, art, behavioural economics, neuroscience ...

Man City's title win 'can double sponsorship earnings'

thanks to winning the Premier League title, according to sport sponsorship experts...., Thomas Cook Sport, Harvey Nichols, Amstel and Paddy Power. Manchester City was unavailable for comment. ...

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