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Multicultural hits the big league

More than any other professional sport, Major League Baseball (MLB) has, historically, reflected ...

Cyclists do not go along for the ride

And at this point, the sport of cycling should really consider changing its name, because this ...

US leagues eye MLS jersey sponsorships

billboards for sponsors. MLS will join NASCAR as the only other major sport in the US to give sponsors such ...

Late night video-game launches cost too much

combat sport. While responsibility for human behavior does not fall to Sony Computer, video game ...

The IFL takes its fight to all audiences

]," he explains. "The perception of what the sport was when it started and what it actually is now are ...

Nike starts US soccer push

boost the sport's profile in the US....needed more of a push to embrace the sport. "Clearly the US has some catching up to do with the rest ...

Shell, Audi partner on PR to rev up diesel's reputation

media roundtables and a cross-promotional relationship promoting the Audi Sport racer R10, a

Interview: George Pyne

NASCAR has evolved from a Southern regional sport, derided by the other sports fans, to become the ...

USA Swimming looks to Warschawski for increased visibility

in the United States, with more than 300,000 national members and 7,000 events each year. The sport ...

 

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