Crisis comms is a whole new ball game
25 Jul 2007 | by Aarti Shah
, threatening both the reputation of individual players and the integrity of each sport, while a third league ...
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Search results for "Sport"
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Jobs | Agency Showcase | Ad creativeCyclists do not go along for the ride
26 Jul 2007 | by Hamilton Nolan
And at this point, the sport of cycling should really consider changing its name, because this ...
Cycling tackles doping problems head-on
09 Jul 2007 | by Hamilton Nolan
Rather than avoid the issue, cycling efforts aim to convey the sport's anti-doping actions...hold the attention of casual fans. However, the sport s governing bodies, its sponsors, and its media ...
Interview: Mike Vaccaro
18 Jun 2007
lengthy suspension. PRWeek: What sport is best at PR? Vaccaro: Football without a doubt ...
Ten Rising Stars: Jennifer Risi
07 Nov 2006 | by Tonya Garcia
Tylenol Bowl, an extreme sport event. Risi even works in PR in her spare time, donating her services ...
Ten Rising Stars: Aaron Uhrmacher
06 Nov 2006 | by Tonya Garcia
. "Our task was to bring this to a wider audience and show this could be a viable spectator sport," says ...
Sponsorships steady despite tough times
28 Aug 2006 | by Michael Bush
wrong with the sport or athlete, the customer will take that personally because they feel strongly about ...
Doping scandals gaining balanced press
16 Aug 2006 | by Craig McGuire
Cycling has never been much of a mainstream spectator sport. Its pre-eminent event, the Tour de
It's all about the team for Giants' Slaughter
31 Mar 2006 | by Michael Bush
very traditional sport," she says. "Change can be met with some resistance. However, I think the ...
Selig feels the heat in MLB steroid saga
30 Mar 2006 | by Michael Bush
alleged abuse of the substance by some of the sport's biggest stars - most notably Bonds. Mere days before ...
