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Daytona 500 marks 50th year with marketing blitz at Kroger

28 Jun 2007 | by Irene Chang

highest-rated sport on TV. There is also a great amount of corporate involvement in NASCAR. Approximately 106 ...

Interview: Mike Vaccaro

18 Jun 2007

lengthy suspension. PRWeek: What sport is best at PR? Vaccaro: Football without a doubt ...

Toyota on expansion track with NASCAR

19 Mar 2007 | by Michael Bush

says. We re certainly pleased that it s in the sport communicating its made in America message ...

Pedal to the metal

12 Mar 2007 | by Michael Bush

help of sponsors and partners, gives its fans more access than any other sport. At any time, fans can ...

Interview: Woody Paige

19 Feb 2007

were to write for The Sporting News and Sport magazine. And I did both of those. And I wasn t ...

MLS has numerous goals in mind as it banks on Beckham

18 Jan 2007 | by Irene Chang

On Thursday, January 12, Major League Soccer created a buzz alien to the sport of pro soccer in the...biggest sport, but US pro leagues have always struggled. While the MLS has concluded its 11th season, it ...

Late night video-game launches cost too much

30 Nov 2006

combat sport. While responsibility for human behavior does not fall to Sony Computer, video game ...

USPA uses media skydive push to boost bookings

24 Oct 2006 | by Lisa LaMotta

JWalcher Communications to give tri-state area media a chance to experience skydiving, a sport enjoyed by...mainstream sport. Strategy "The goal was to try to build the sport of skydiving," says Jean Walcher ...

Sponsorships steady despite tough times

28 Aug 2006 | by Michael Bush

wrong with the sport or athlete, the customer will take that personally because they feel strongly about ...

WSOP makes play for additional sports coverage

07 Aug 2006 | by Karl Greenberg and Keith O'Brien

the event as a sport. "Some large, mainstream news outlets aren't sure how to classify this event ...

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