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Motorcycle industry revs up female-focused marketing

20 Sep 2007 | by Irene Chang

been successful in helping dealers encourage women to come and learn more about the sport. Why does ...

Interview: Ed Hula

17 Sep 2007 | by Ted McKenna

supposed to be non-political? Hula: Nonpolitical about sport, right. So they applaud the idea of ...

Ringling Bros. outreach adds life to circus

02 Sep 2007 | by Randi Schmelzer

for Sport and Physical Education (NAPSE). Circus Fit s message has been featured in wide-ranging media ...

Multicultural hits the big league

19 Aug 2007 | by Randi Schmelzer and Michael Bush

More than any other professional sport, Major League Baseball (MLB) has, historically, reflected ...

Amplify nets task for USA Field Hockey

26 Jul 2007 | by Marc Longpre

NEW YORK: USA Field Hockey, the national governing body for the sport, has named Amplify Sports and...derived from the campaign will also serve to raise the profile of the sport around the US, and he noted ...

Crisis comms is a whole new ball game

25 Jul 2007 | by Aarti Shah

, threatening both the reputation of individual players and the integrity of each sport, while a third league ...

Cycling tackles doping problems head-on

09 Jul 2007 | by Hamilton Nolan

Rather than avoid the issue, cycling efforts aim to convey the sport's anti-doping actions...hold the attention of casual fans. However, the sport s governing bodies, its sponsors, and its media ...

Interview: Mike Vaccaro

18 Jun 2007

lengthy suspension. PRWeek: What sport is best at PR? Vaccaro: Football without a doubt ...

Interview: Dan Rafael

28 May 2007

the sport. Rafael: There is something to be said for that. [The bout] got 2.15 million ...

IFL, 'Maxim' work out fitness story

17 May 2007 | by David Ward

is the world s first and only professional league in the sport of mixed martial arts. Our season runs ...

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