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Addressing the detractors

15 Oct 2007 | by Michael Bush

way too much NASCAR forget we were trying to cover the sport when we didn t have a deal with NASCAR ...

Toyota on expansion track with NASCAR

19 Mar 2007 | by Michael Bush

says. We re certainly pleased that it s in the sport communicating its made in America message ...

Groups partner on cricket-based youth HIV initiative

08 Mar 2007 | by Marc Longpre

the sport is hugely popular, Koch said. To get the gods of cricket talking to people about the ...

Personalities drive extreme sports action

05 Feb 2007 | by David Ward

still the athletes driving the sport, and the events are kind of secondary, adds Steve Hartmann, VP ...

NASCAR's Giangola continues to gain support

25 Sep 2006 | by Michael Bush

With 106 Fortune 500 companies involved in NASCAR - more than any other sport - and an estimated ...

Leisure sports catching lifestyle appeal

28 Aug 2006 | by David Ward

pitching the changing face of the sport, as the traditional league bowler is being replaced by more ...

Sponsorships steady despite tough times

28 Aug 2006 | by Michael Bush

wrong with the sport or athlete, the customer will take that personally because they feel strongly about ...

Driving PR to the middle of America

16 Jul 2006 | by Michael Bush

pickup trucks, the F-150 FX2 Sport - a two-wheel drive truck whose concept was the result of effective ...

Global games

11 Jul 2006 | by Keith O'Brien

the rules. That's something that we recognized very early in the process." Lyons adds: "The sport ...

Markets of tomorrow

26 Jun 2006 | by Julia Hood and Randi Schmelzer

global trend is the power of sport. The FIFA World Cup is going on in Germany right now. While this alone ...

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