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Lottery promotes 'genuine' Olympic contribution through ad push

29 May 2012 | by Matthew Chapman

of its support for elite sport would make it stand out from official sponsors. 'The vast majority ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...

Lucozade Sport 'Ashley Young' by Grey London

03 May 2012

longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long-form ...

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

01 May 2012 | by Loulla-Mae Eleftheriou-Smith

creatives aim to engage and excite consumers ahead of the exciting summer of sport ahead, by showcasing the ...

Mitsubishi Motors 'temp drive' by 180LA

18 Apr 2012

The campaign promotes the new 2012 Outlander Sport. ...

Mars kicks off its Euro 2012 ad campaign

16 Apr 2012 | by John Reynolds

sponsor of the Football Association (FA), the sport's governing body, having signed a five-year deal in ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

10 Apr 2012 | by Alex Brownsell

the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including ...

Pepsi Max launches crowd-surfing football ad starring Lionel Messi

27 Mar 2012 | by John Reynolds

links with both music and sport. Its Pepsi Max ad for this year's Super Bowl featured the winner of ...

Diary: Pick of the Week - Crispin Porter & Bogusky/Paddy Power

08 Mar 2012

"While I'm not a regular race-goer, even I've heard that chavs have infiltrated the sport. And ...

Media Forum: ITV's schedule: where next?

08 Mar 2012

shows used to be given more of an emphasis. Ditto quality scripted dramas. Or, indeed, sport. So, what ...

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