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Consuming the digital Olympics

s take the tablet first: it will not just change how we view the Olympics, but sport per se . It ...

Think BR: Making the most of Euro 2012 sponsorship

supporter of sport, particularly football. Again, being a supporter of both the Olympics and the Euros it ...

Profiling the young and active in Britain

Forty four percent of 11-19 year olds claim sport is a big part of their social life, according to...trend in British 7-19 year olds attitudes to sport: the proportion of those who prefer to be active in ...

Trading places: this week's people moves

, Futures Sport + Entertainment (FS+E), Alavy will continue to report to Sue Moseley , worldwide director ...

Think BR: London 2012 - less desirable than an Oxo cube?

of just 632,000 - with the number of young people aged 16-19 playing sport actually falling. So ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

people who play sport. This ad is more a PR film than anything. But it works because like the ...

Think BR: Sports advertising - you can't just play at it

just doesn t 'get' the sport they are advertising, or even using in their advertising. The work ...

Think BR: London 2012 - ignoring the guerrilla in the room

advertising a brand. The Department for Culture, Media and Sport said that the fines are necessary "to ...

Capitalising your brand

, gigs, bars, clubs and festivals to shopping and watching sport. They are extremely positive and ...

How tablets and e-readers are changing the UK's digital diet

% Creative apps 18% - Sport apps 18% 1% Travel apps 17% 1 ...

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