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Avoiding a red card

lack a developed connection with the sport A study by cash-machine advertising specialists atmAd ...

Brand Health Check: Honda

from the 2006 season until its withdrawal from the sport in 2008, nothing has really changed. Last ...

F1's brand challenge

begin a new era - one in which the sport could become even more compelling for brands. Mosley, the ...

Andrew Walmsley on Digital: The application of sense

digital world emerged that bandwagon-jumping became a truly professional sport. Ongoing and rapid change ...

Mark Ritson on Branding: Two sides of sponsor's coin

FROM DECEMBER ON TIGER WOODS - Braben director of sport Rachel Froggatt: 'Over the long term, this ...

Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks' money?

brand-awareness reasons. But the nation's favourite sport can lend energy, warmth and humanity to an industry ...

Editor's Comment: Google puts YouTube in to bat

video-sharing site's ad model a long-awaited boost. Live sport has always been a big draw for brands and a ...

Sector insight: Health and fitness clubs

try the sport, flagging up its benefits while raising funds. The budget health club sector has ...

The Wall Street Journal pushes paid content

analysis, special reports and columnists, and will sport a refreshed front-page design. Despite ...

The Week in Marketing

. Get to grips with the carbon agenda, page 26 - Facebook backs sport Sport England and Facebook ...

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