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Reebok hopes to inspire with new Cirque du Soleil workout

working with M C Saatchi Sport and Entertainment, and LaForce Stevens on the initiative. Marketing ...

West Point Thoroughbreds' look to boost industry in new campaign

renewed interest in the sport with a new campaign. "FATE," launched February 24, stands for Find a...The company aims to not only raise awareness of the sport overall but also increase attendance at ...

Everlast taps MWW to help mark centennial anniversary

Everlast. Mixed martial arts is a burgeoning sport that attracts a very young consumer. It's a great way ...

Reebok opens pop-up on Bowery

we're forced to work in sport brand lifestyle and use our sport heritage to be hip on the street ...

Adidas enlists H&K to expand market position

its soccer equipment and apparel, is considered a product leader for the sport. The company plans to ...

Addressing the detractors

way too much NASCAR forget we were trying to cover the sport when we didn t have a deal with NASCAR ...

Motorcycle industry revs up female-focused marketing

been successful in helping dealers encourage women to come and learn more about the sport. Why does ...

Interview: Ed Hula

supposed to be non-political? Hula: Nonpolitical about sport, right. So they applaud the idea of ...

Ringling Bros. outreach adds life to circus

for Sport and Physical Education (NAPSE). Circus Fit s message has been featured in wide-ranging media ...

Multicultural hits the big league

More than any other professional sport, Major League Baseball (MLB) has, historically, reflected ...

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