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Ringling Bros. outreach adds life to circus

for Sport and Physical Education (NAPSE). Circus Fit s message has been featured in wide-ranging media ...

Crisis comms is a whole new ball game

, threatening both the reputation of individual players and the integrity of each sport, while a third league ...

Leisure sports catching lifestyle appeal

pitching the changing face of the sport, as the traditional league bowler is being replaced by more ...

WSOP makes play for additional sports coverage

the event as a sport. "Some large, mainstream news outlets aren't sure how to classify this event ...

Land Rover eyes wider appeal, signs Sharapova

's attempts to target both younger urban buyers of vehicles like the Range Rover Sport and more traditional ...

MLC signs Giles to pump up sport in US

to help develop the sport, popular in former colonies of Great Britain, in another former colony, the...and to help grow interest in the sport throughout the country." In the United States, the league ...

Nutritional value fuels food coverage

years ago, people actually cooked," she says. "Now it's a voyeuristic sport and not a contact sport, but ...

Mattel partners with motocross star James Stewart

line in 2006. "His personality and ability to transcend the sport in mainstream media were as ...

Shell, Audi partner on PR to rev up diesel's reputation

media roundtables and a cross-promotional relationship promoting the Audi Sport racer R10, a

'Darius Goes West' brings attention to little-known illness

muscular dystrophy, which would eventually tax his ability to play his favorite sport. (Mario died of the ...

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