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Daytona 500 marks 50th year with marketing blitz at Kroger

highest-rated sport on TV. There is also a great amount of corporate involvement in NASCAR. Approximately 106 ...

What goes online

interest in a sport accumulates, you soon find the proverbial sponsorship ramp-up. While American-based ...

Nutritional value fuels food coverage

years ago, people actually cooked," she says. "Now it's a voyeuristic sport and not a contact sport, but ...

Diageo lifts its spirits with responsibility message

NASCAR to accept a proposal that would bring spirits back into the sport. NASCAR lifted its decades-long ...

CAMPAIGNS: Corporate Branding - Souper honor for Olympic parents

from each sport to nominate a parent of a current team member. Tactics In January, a press conference ...

THE BEST AND WORST PUBLICITY OF 1999: From Blair Witch to the two Bills (Clinton and Gates), it was quite a year for reputations and public relations. Aimee Grove recounts the most memorable moments

, politics and sport blurred like never before. If you had to pick one dominant theme from the 1999 ...

QUESTIONS & ANSWERS: Doug Pickham

chocolate was rancid and we had almost poisoned our 800 advertisers. What is your favorite sport ...

 

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