Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said ...
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Search results for "Sport"
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Jobs | Agency Showcase | Ad creativeNike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit....Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
said that this included marketing partnerships with everyday brands to present tennis as "a sport for ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
Adidas' PR team, a multi-level ode to three stripes and a sport collector's dream, with brightly coloured ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
Speedo UK seeks brand boost in run-up to London 2012 Olympics
25 Jan 2012 | by Elizabeth Pears
new technology has now been approved by the sport s governing body, FINA. Last month, Pentland paid ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
the motor sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the ...
