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The truth about youth: Do you know Generation Z?

something to the Olympics that is relevant to teenagers by fusing music and sport. It is important we do ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

to sport s biggest stage. Perhaps such activity is in the works. But in its absence, media ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

argued that sponsors such as McDonald's and Adidas have led to "750,000 people playing more sport in the ...

Golf and ITV Player head up BR app chart

Sport and TV again prove a draw for iPhone users, with apps for the Open Championship and the ITV

Master, Nadav and Telfer Triumph at Campaign Photo Awards

n/s Sport Title Rugby Player Photographer Alex Telfer Brand Freelander Entered by Alex ...

Confessions of an internet adman

and recommended among friends while conversations about politics and sport, previously confined to the ...

Helen Edwards on Branding: Whose brand is it anyway?

an instinctive marketing brain. He could see how sport captivated the imagination of young people ...

Power 100: Next Generation

get into sport. Marketing that makes you change your behaviour is great.' MATT RICHARDS 28, BRAND ...

Sponsorship Agency League Table 2009

. 'Whatever people say about the recession, people still love sport, music and film. They seek escapism ...

McDonald's in football push

take up the sport.

 

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