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Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

'; GSK s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said ...

Stuart Jackson: Turning up the volume

03 May 2012 | by Sara Luker

and the Sunday Sport editor Paul Carter offered him a job. Business editor of The Sun Steve Hawkes ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

19 Apr 2012 | by Anthony Hilton

the money that flows into the sport from the Middle East - the Bahrain sovereign wealth fund owning 40 ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

27 Mar 2012 | by Gemma Charles

problem. Whittingdale, best known for chairing the Culture, Media and Sport Select Committee during its ...

Marketers debate brand issues at Barcelona sports forum

12 Mar 2012 | by John Reynolds

Themes discussed at the event included 'The Role of Philanthropy in Sport', 'Sport and ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

08 Mar 2012 | by Sarah Shearman

Finance and Sport, attracted 706m unique visitors in January globally, and 25m in the UK, according to ...

Sky to launch pay-as-you-go content for non-subscribers

31 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

include sport and entertainment. The as-yet unnamed service will be available across a wide range of ...

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