Media brief: MZUK to relaunch as Sports Revolution
08 Apr 2004
MZUK, the stadia media owner, is relaunching as Sports Revolution following a £2.4m venture capital
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MZUK, the stadia media owner, is relaunching as Sports Revolution following a £2.4m venture capital
Kelvin MacKenzie s latest marketing ploy - rebranding Talk Radio as talkSPORT - may lack the derring-do of previous stunts, such as News Bunny and topless darts, but it could prove his most inspired move to date.