MEDIA: MacKenzie plans sports revolution - Kelvin MacKenzie has rebranded Talk Radio as talkSPORT
20 Jan 2000 | by POPPY BRECH
Kelvin MacKenzie s latest marketing ploy - rebranding Talk Radio as talkSPORT - may lack the derring-do of previous stunts, such as News Bunny and topless darts, but it could prove his most inspired move to date.







