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Starbucks sales boosted by Fairtrade espresso shot

Sales of lattes and cappuccinos at Starbucks have risen by more than 9% in the latest quarter...However, sales outside the US fell 1% in the period, in which Starbucks reported an operating loss ...

Starbucks marketer Ian Cranna on changes at the coffee chain

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for...Starbucks has earned its reputation as a digitally focused business adept at deploying ...

VIDEO: 'Customers are looking for value and personal luxury', says Starbucks' Cranna

personal luxury and for us as a brand you can come to Starbucks and get your cup of coffee and you can sit ...

Helen Edwards: How Tesco can learn from Starbucks

a big task on his hands: it could be Tesco, 2012, but it applies equally to Starbucks, 2008. Then ...

Starbucks enters energy drinks market with green coffee

Starbucks is making a foray into energy drinks with a low calorie fruit juice containing green...The coffee chain claims Starbucks Refresher beverages will deliver "thirst-quenching refreshment ...

Starbucks 'names' by AMV BBDO

Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into.... Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce ...

VIDEO: What did Starbucks customers think of its free latte offer?

Starbucks had a long queue snaking around at least one store this morning, after offering a free...Starbucks backed the offer and its more personal approach, with TV and press ads this week, while ...

Starbucks gets friendly with animated spot

Starbucks is hoping to reach six million people tonight (13 March) with a TV ad that uses animation...been pushed out to Starbucks' 530,000 Facebook fans and 15,400 Twitter followers. As an animation ...

Starbucks challenges Nespresso with coffee machine

Coffee giant Starbucks is making a bid for the luxury home coffee-machine market with a device it...( 62- 158). Howard Schultz, Starbucks chairman, president and chief executive, said: "The premium ...

Brand barometer: Social media performance of Starbucks

A look at the performance of Starbucks in social media over the past four months....NOVEMBER Starbucks launched an augmented-reality app for its festive red cups ...

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