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Starbucks products target consumers' evolving tastes

SEATTLE: Starbucks Coffee Company launched a new menu combo and coffee product lines that appeal to...of consumer PR at Starbucks. We recognize we need to do this right now, McCabe said. We've been ...

Twitter co-founder says service won't charge for existing components

." Spokespeople from Amazon.com, Comcast, and Starbucks - all of which have Twitter accounts for corporate use ...

Groups target incoming Obama administration

November 19 with the help of Levi Strauss Co., Nike, Starbucks, Sun Microsystems, and The Timberland ...

Starbucks focuses on community with (RED)

SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its...spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed.com , and ...

Restaurants spur PR with a round of sampling

, Chipotle's PR team uses photos from such events in press materials, Arnold added. At Starbucks, which is ...

Starbucks refocuses its brand

Starbucks has been reaching out to consumers through events, like a nationwide coffee tasting day...Valerie O Neil, VP of global communications for Starbucks, which works with Edelman as its agency of ...

A caffeine jolt for coffee chains

provide lattes, mochas, cappuccinos, and espressos that cost $.50 less than Starbucks equivalents....McDonalds gears up, Business Week reports that Starbucks is keeping its head above water with the ...

NatureScape effort pushes eco-friendly landscaping

businesses, Rand says. All 30 Starbucks stores in the county made space for the entry drop-off display and ...

The global perspective

the wrong time (Starbucks in the Forbidden City). Often the onslaught starts in the blogosphere, and ...

Employee marketing engages staff

think employee marketing is a fad, think again. Companies from Starbucks to Staples to Southwest ...

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