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Apple cements most valuable brand status as UK's giants slide

Starbucks 17,072 43% -5 43 Disney 17,056 -1% 13 44 Nike ...

Facebook's Everson urges marketers to 'make a bet on us'

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just

Interactive: Twelve ideas for 2012

. In the US, brands such as Starbucks, with its 'create jobs for USA' recruitment programme, have ...

Mark Jackson, Lucre: Every interaction is critical

comms work. Consider Starbucks. When it was founded, Howard Schultz created a brand that had customer ...

Power 100: 100 to 50

his CV. 92: BRIAN WARING - STARBUCKS A Power 100 debutant, Waring will become much ...

Hiscox first to use location-based Wi-Fi ad platform

national campaign on around 3,500 hotspots, including all those in Starbucks and Thistle Hotels locations ...

The best brands of 2010: choose your winner

better' campaign it mounted a direct challenge to Starbucks; its first TV ad, launched last month ...

Helen Edwards on Branding: Apple of their eye

have inspired marketers to imitation over the years. - Starbucks: Became the brand flavour of choice ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

3,235 5% 97 90 STARBUCKS 3,339 3,263 2% 98 73 ...

Paper Round (5 August) - Which brands are advertising in the national press?

for new. Starbucks boss Howard Schultz is interviewed in the Daily Mirror discussing the business ...

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