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Starbucks focuses on community with (RED)

SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its...spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed.com , and ...

Starbucks refocuses its brand

Starbucks has been reaching out to consumers through events, like a nationwide coffee tasting day...Valerie O Neil, VP of global communications for Starbucks, which works with Edelman as its agency of ...

The global perspective

the wrong time (Starbucks in the Forbidden City). Often the onslaught starts in the blogosphere, and ...

Candidates' brand attributes factor into voters' decisions

Starbucks getting caught running coffee sweat-fields in Columbia. To reclaim his brand, McCain is now ...

When it comes to branding, Starbucks' cup runneth over

Starbucks' chairman Howard Schultz recently told his top executives that they may be "watering down...If the Starbucks experience and soul have anything to do with coffee, Schultz may be right ...

Francis wakes West up to coffee farmers' plight

dialogues with representatives of Kraft and Sara Lee. They also met with Starbucks executives at the company ...

Same Starbucks story

Your October 23 corporate profile on Starbucks surprised me, both for how it recycled - or...The latter directly undermines Starbucks' desire to be seen as socially responsible. As for ...

Cause and effect

results in its internal work with Starbucks, says Christian. In that relationship, employees visit ...

Starbucks stays true to storytelling core

Starbucks is ubiquitous. At this point, there's almost no other way to describe the coffee ...

Bank of America blankets NYC with new no-fee service debut

logo passed out flyers, stress balls, Starbucks coffee cards, and M Ms. Of the 200, 24 traveled around ...

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