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Starbucks products target consumers' evolving tastes

SEATTLE: Starbucks Coffee Company launched a new menu combo and coffee product lines that appeal to...of consumer PR at Starbucks. We recognize we need to do this right now, McCabe said. We've been ...

Restaurants spur PR with a round of sampling

, Chipotle's PR team uses photos from such events in press materials, Arnold added. At Starbucks, which is ...

Francis wakes West up to coffee farmers' plight

dialogues with representatives of Kraft and Sara Lee. They also met with Starbucks executives at the company ...

Seattle Roundtable: Moving the needle along

(Starbucks): "Generalist" is the term we use right now because of the growth phase we're in. We'll have ...

Same Starbucks story

Your October 23 corporate profile on Starbucks surprised me, both for how it recycled - or...The latter directly undermines Starbucks' desire to be seen as socially responsible. As for ...

Starbucks stays true to storytelling core

Starbucks is ubiquitous. At this point, there's almost no other way to describe the coffee ...

Paul Holmes

customers - and not avoiding controversy. Starbucks has been taking heat from the Concerned Women of ...

WS helps Dunkin' Donuts find way to engage the public

Starbucks. That duality of purpose prompted WS to build on the "perfect pair" idea. Coffee and a doughnut ...

Inside the Mix

. Literally speaking, when you're in a Starbucks. The coffee chain has become the pinnacle of instant product ...

CORPORATE CASE STUDY: Chock full o'Nuts emphasizing its Big Apple flavor

environment. Starbucks is seemingly everywhere these days, and Dunkin' Donuts has increased its efforts to ...

 

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