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Starbucks products target consumers' evolving tastes

SEATTLE: Starbucks Coffee Company launched a new menu combo and coffee product lines that appeal to...of consumer PR at Starbucks. We recognize we need to do this right now, McCabe said. We've been ...

Starbucks focuses on community with (RED)

SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its...spokeswoman for Starbucks. Online, the campaign will focus on Starbucks' Web site and JoinRed.com , and ...

A caffeine jolt for coffee chains

provide lattes, mochas, cappuccinos, and espressos that cost $.50 less than Starbucks equivalents....McDonalds gears up, Business Week reports that Starbucks is keeping its head above water with the ...

Coffee brands go gourmet

] gourmet, as traditional coffee. At a nearby Starbucks, the sound of the espresso machine competed with ...

When it comes to branding, Starbucks' cup runneth over

Starbucks' chairman Howard Schultz recently told his top executives that they may be "watering down...If the Starbucks experience and soul have anything to do with coffee, Schultz may be right ...

Seattle's Best Coffee goes with DeVries as its AOR

Starbucks in 2003. It is now a wholly owned subsidiary. Pearson said the two brands were very different and ...

Starbucks readies NYC salon

LOS ANGELES: In an effort to extend the "Starbucks experience" beyond the traditional retail...the traditional coffeehouse concept," said Christy Salcido, Starbucks director of PR, describing "a ...

Dunkin' Donuts offers free taxi rides in Turbo Hot coffee drive

, such as Starbucks, which last week held its own free coffee promotion, dubbed the National Coffee Break ...

Lindt & Sprüngli hires Cone

Starbucks. ...

The Publicist

piping-hot announcement sure to blow the froth off rival studio execs' double decaf lattes, Starbucks and ...

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