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The global perspective

the wrong time (Starbucks in the Forbidden City). Often the onslaught starts in the blogosphere, and ...

Employee marketing engages staff

think employee marketing is a fad, think again. Companies from Starbucks to Staples to Southwest ...

Candidates' brand attributes factor into voters' decisions

Starbucks getting caught running coffee sweat-fields in Columbia. To reclaim his brand, McCain is now ...

2007 ABR: Airfoil Public Relations

in other industries, including national clients like Starbucks and local ones like NextEnergy.

2007 ABR: Cohn & Wolfe, GCI Group

), Dell (six years), Starbucks (six years), Shell (four years) and Payless ShoeSource (five years). In ...

2007 ABR: Converge

) - Starbucks Coffee (expanded market, Atlanta) What proportion of your clients are on a retainer? How has ...

2007 ABR: Cone

, Deloitte, Mattel, T-Mobile, and OrthoLite. Work with client Starbucks expanded, and Cone launched five ...

Coffee brands go gourmet

] gourmet, as traditional coffee. At a nearby Starbucks, the sound of the espresso machine competed with ...

Newspapers get boost from Chicago billionaire

placing blackberry-smelling stickers on morning papers urging them to hit Starbucks for coffee and a ...

CSR coverage requires business connection

business page with a few companies like Starbucks or Timberland, explains Nick Ragone, SVP and director of ...

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