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Apple cements most valuable brand status as UK's giants slide

Starbucks 17,072 43% -5 43 Disney 17,056 -1% 13 44 Nike ...

Interactive: Twelve ideas for 2012

. In the US, brands such as Starbucks, with its 'create jobs for USA' recruitment programme, have ...

Power 100: 100 to 50

his CV. 92: BRIAN WARING - STARBUCKS A Power 100 debutant, Waring will become much ...

The best brands of 2010: choose your winner

better' campaign it mounted a direct challenge to Starbucks; its first TV ad, launched last month ...

Helen Edwards on Branding: Apple of their eye

have inspired marketers to imitation over the years. - Starbucks: Became the brand flavour of choice ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

3,235 5% 97 90 STARBUCKS 3,339 3,263 2% 98 73 ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

When Howard Schultz, the founder and former CEO of Starbucks, returned to a hands-on role at the ...

Digital's future is in the past

welcomed the new platforms with wide-open arms. Starbucks has well over five million fans on Facebook ...

Helen Edwards on Branding: Revise your social skills

Dunkin Donuts has 80% fewer Facebook and Twitter followers than Starbucks, but its fans are 35% more ...

BrandZ top 100 brands by value 2010

Value of Starbucks includes stores as well as coffee sold at the supermarket 7. Brand Value includes ...

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